Here are 6 GTM trends to watch (my favorite is #2)

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By Prosper Okechukwu

12 Jan 2024

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1. Viral loops & referrals: Still powerful if you can perfect them. Think of them as your personal hype squad.Don’t get too comfortable with any one strategy.Where’s your head right now?

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2. High-Tempo experimentation: A/B testing at scale. Fail fast, double down when you find success. More B2B SaaS companies are adopting this approach.

3. Retargeting (sales): Engage dead leads, website visitors, and no-shows. It's pure gold.

4. AI: If you're not using AI, you're probably losing deals

5. One-and-Done Fundraising: Raising one big round and you're set. It’s happening.

6. Fractional hiring & tiny teams: Small, specialized teams getting more done than ever.

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